Maximise revenue, reduce cost
Lift order value with AI up-sell and targeted promotions, while automation strips manual effort out of every transaction.
+18%
avg. order value uplift
B2B Marketplace-as-a-Service
Run your entire route-to-market on glass.
glassRUN unifies brand owners, distributors and retailers on one digital marketplace — with a real-time control tower, AI-driven order management and end-to-end logistics. See everything. Sell more. Spend less.
10+ years running live distribution networksAI on every order, load and route
Running route-to-market for six industries where distribution is hardest
The shift
From a traditional route-to-market to a digital marketplace
The old model leaks margin at every handoff — rigid, manual and blind. glassRUN rewires the same value chain into one connected, intelligent network.
Traditional
With glassRUN
Drag to compare — the traditional chain on the left, the glassRUN network on the right.
Network rigidity
Adaptive digital network
Inaccurate OTIF
Reliable on-time-in-full
High cost-to-serve
Lower cost-to-serve
Blind spots & manual work
Live control tower + automation
Why glassRUN
A platform engineered to move the metrics that matter
glassRUN replaces the spreadsheets, blind spots and manual handoffs with one intelligent network — and pays for itself in higher order values, lower cost-to-serve and customers who stay.
Create value across the network
One connected marketplace aligns brand owners, distributors and retailers — so every player wins from the same source of truth.
1
source of truth for all three sides
Optimise route-to-market
Intelligent load optimisation, suggestive routing and live track-and-trace get the right product to the right shelf, faster.
360°
supply-chain visibility
Captivate your customers
Give retailers a B2C-grade experience: self-service e-ordering, digital payments and live tracking that keeps them coming back.
24/7
self-service ordering
Figures shown are illustrative of typical outcomes and vary by deployment.
Problem → Solution
Stop running your distribution in the dark
Distribution breaks where visibility ends. glassRUN closes the gaps — turning a fragmented, manual chain into one intelligent, self-optimising network.
Visibility
!
The problem: Your network runs blind — orders, stock and trips scattered across spreadsheets, WhatsApp and phone calls.
One live Digital Control Tower over your entire network
Replace the guesswork with one live view of the network. Every order, SKU and delivery, in real time — with exception alerts that surface problems before they cost you a customer.
- 360° real-time visibility, end to end
- Event-driven alerts and escalations
- Decisions on one trusted source of truth
Real-time
network telemetry
Logistics
!
The problem: Every delivery is a guess. Manual routing and half-empty trucks quietly burn fuel, time and margin.
AI that plans the smartest load and route, automatically
glassRUN optimises every trip and captures proof at the door — driving down cost-to-serve and emissions while getting product to the shelf faster.
- Intelligent load optimisation & suggestive routing
- Auto trip scheduling and live track & trace
- Electronic proof of delivery, fully digitised
−19%
cost-to-serve
Growth
!
The problem: You can't grow what you can't measure. Margin leaks hide in places no one can see in time to act.
Turn every transaction into compounding margin
Embedded analytics expose where you win and where you leak — then gREGG's up-sell and replenishment intelligence turns that insight into revenue.
- Embedded, decision-grade analytics
- AI up-sell and intelligent replenishment
- Personalised promotions that lift order value
+18%
avg. order value
One platform, every player
Built for everyone on the value chain
Brand owners, distributors and retailers each get a purpose-built experience — connected by a single marketplace and a shared source of truth.
For Brand Owners
Command your route-to-market end to end
Replace blind spots with a live, 360° view of demand, inventory and delivery — and let AI orchestrate the network on your behalf.
Explore the brand owners workflowLive Digital Control Tower
Real-time visibility across every order, trip and SKU in the network.
Intelligent Order Management
Automated, exception-driven workflows from order to cash.
ePOD & Return Management
Electronic proof of delivery and frictionless reverse logistics.
Intelligent Replenishment
AI-suggested reorders that prevent stock-outs and dead stock.
Dynamic Transport Management
Load optimisation and suggestive routing baked into every trip.
Embedded Analytics
Dashboards your board can act on, without a BI project.
The platform
One operating system for your whole marketplace
Apps, partner portals and AI automations on one AI-native platform — everything your network needs to sell more, deliver for less and get paid faster.
Flagship
The 360° Digital Control Tower
A single pane of glass over your entire network — orders, inventory, trips and payments — supported by intelligent automations, customised workflows and event-driven notifications. The moment something needs attention, you know.
- Real-time network visibility
- Exception alerts & escalations
- Configurable KPI dashboards
- Event-driven automations
Order Mgmt
Warehouse
Transport
Retailer
Core engine
Intelligent Order Management
Exception-driven, automated workflows that take every order from capture to cash — no manual chase, no leakage.
Auto allocationException queuesOrder-to-cash audit trail
Captured
Allocated
Dispatched
Delivered
Intelligent Replenishment
AI forecasts demand and suggests the right reorder — eliminating stock-outs and dead inventory alike.
Dynamic Transport Management
Load optimisation, suggestive routing and auto trip scheduling for the lowest cost-to-serve.
ePOD & Return Management
Electronic proof of delivery and frictionless reverse logistics, fully digitised and auditable.
Digital Payments & Settlements
Secure online payment, credit management and automated reconciliation across the network.
Live Track & Trace
End-to-end traceability — follow every order and trip from the warehouse to the shelf in real time.
Embedded Analytics
Decision-grade dashboards on a unified data model, so every team acts on the same trusted numbers.
Customised Workflows
Configurable, event-driven automations and notifications that mirror exactly how your business runs.
Meet gREGG
AI with a human in the loop
gREGG is the intelligence layer inside glassRUN — a blend of data, machine learning and human expertise that turns raw signals into decisions you can trust. Four stages take a raw signal to a decision your team can defend.
1
Sow
Data
Capture clean, connected data from every order, trip and touchpoint across the network.
2
Harvest
Artificial Intelligence
Models surface demand signals, anomalies and the next-best action in real time.
3
Package
Human Intelligence
Experts shape and contextualise AI output so recommendations fit how you actually operate.
4
Consume
Business Benefits
Teams act on trusted, explainable insight — turning intelligence into measurable margin.
Sustainability
Decarbonise your distribution — without slowing it down
Efficiency and sustainability are the same problem solved well. glassRUN drives down emissions and cost together — through smarter loads, smarter routes and complete visibility over every movement.
Intelligent load optimisation
Fill every vehicle to its sweet spot — fewer trips, fuller trucks, lower emissions per case delivered.
Suggestive routing
AI plans the shortest viable routes, cutting kilometres, fuel burn and cost-to-serve in one move.
End-to-end track & trace
Full traceability reduces waste, returns and spoilage with complete chain-of-custody visibility.
Efficiency impact
Per optimised distribution lane
−27%
Empty miles
−19%
Cost-to-serve
+22%
Truck fill rate
98.6%
On-time delivery
Lower emissions and lower cost, from the same optimisation
Illustrative figures; actual impact varies by network and baseline.
10+
Years powering B2B marketplaces
3
Countries with on-the-ground teams
6
Industry verticals served
98.6%
On-time-in-full across optimised lanes
Illustrative figures based on network deployments.
Industries
Proven across the world's most demanding supply chains
From fast-moving consumer goods to safety-critical energy logistics, glassRUN adapts to the realities of your sector — not the other way around.
6 verticals · one network
Get started
See glassRUN running on your network
Book a personalised demo and we'll map glassRUN to your network — where the revenue is hiding, where the cost is leaking, and what your retailers will see on day one.
- A walkthrough of the live Digital Control Tower
- A tailored view for your role and industry
- Pricing and a deployment plan for your network